Why Forever?

Forever starts with 100% inner leaf gel, delicately adding just enough other ingredients to produce outstanding products. The versatility of these products means that aloe vera can be taken as a drink or applied to the skin. Not tested on animals, Forever’s range of premium products are a testament to nature’s capacity to help us look and feel our best.

The success of Forever is down to the fact that aloe vera can be used for almost anything. From helping to gain more vigour and energy for everyday life, to developing a radiant complexion or moisturising the body, to providing essential vitamins to enhance a sense of wellbeing, the pure ingredients found in aloe vera help to promote these great benefits.

“It is not for nothing that for thousands of years aloe vera has been seen as a symbol of eternal life and beauty, good health and wellbeing.

“The idea is quite simple, when the product is right and people with conviction are driving the idea, then success will inevitably follow.”

Rex Maughan Founder, Chairman and CEO.


Forever is so confident in the quality of its products that we offer a complete 60-day money-back guarantee if customers are not entirely satisfied.

If you are not satisfied with any item, simply return the receipt to your Forever Business Owner, together with the unused part of the product or empty containers, within 60 days of the date of purchase, and your Forever Business Owner will refund the price paid.

Forever distributes aloe vera products around the world. Manufacturing and selling a large selection of beneficial health and wellness products, each item is based on one of nature’s greatest gifts – Aloe Vera. Aloe Vera is so versatile that it can be consumed or applied to promote good health and wellbeing. The goal of Forever is to provide a healthier life for everyone! Forever’s Aloe Vera products were the first to be awarded with the International Aloe Science Council’s Seal of Approval.

About the company

Forever Living Products began its operations in the UK in 1992 and has grown from nothing to being the largest provider of Aloe Vera products in the UK in a very short period of time.

The Company has won a variety of awards and accreditation. In May 2010, Forever became the first company within the Direct Selling Association to achieve the prestigious Investors In People Gold Award. This award, which has only been issued to 150 companies in the UK, proves that Forever go the extra mile in developing and motivating their staff and Forever Business Owners. The Investors In People assessor stated ‘This was a particularly positive assessment with a huge amount of feedback to suggest that Forever is a good employer, with highly-effective people strategies. This is clearly driven by the Company’s core values and the management style of Bob Parker who is viewed by everyone as a true role model.”

The Company has won a variety of awards. In April 2007, Forever was presented with the Investors in People award, for a second time running, with excellent reviews that attributed Forever with ‘a very supportive culture, putting people and their well being at the forefront of everything the organisation stands for’ (Evans, A (2007) Investors in People Post Recognition Review Report for Forever Living Products (UK) Ltd).